Mick is the original story of a creative who became an artisan.
Since he discovered coffee during a trip to Latin America, he decided to change
his life around and leave his job in the digital and fashion industry.
His vision: to highlight the expertise of the local coffee producers and
to develop a “café de spécialité” roasted in France.
In collaboration with Monument agency (Paris), we created a character
who represents Mick, lives and evolves with him.
The identity is stamped on each packaging, and some stickers has been made as well.