In early 2021, I did a pitch for a food delivery company’s rebranding. This was my first solo rebranding project and it was quite challenging. I developed a new illustration style primarily based on the characters, developing unique features for each. I used a minimal style for the scenery, creating simple geometric forms and leaving plenty of open space. The idea behind this was to focus on the people and their lifestyles. I got to the second stage of the process, but unfortunately the company decided to move forward with a different pitch.
1 - Icons exploration
2 - Social posts exploration 
3 - Character design exploration
4 - Womans in Tech poster exploration
5 - Pattern exploration

Client : Food delivery company
Year : 2021
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