Shop Small with American Express
I've created Illustrated maps for Shop Small, a major annual campaign from Amex.
The campaign encourages cardholders to explore and buy from all kinds of small
and independent businesses. The final illustrations ran on 6 sheet posters, Facebook
animations and TV spots across the UK and Australia. The campaign was releaased
in London during November and December 2017.
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Role : Illustrator & Designer
Client : American Express
Creative Team : David Tokley & Matt Gilbert
Head of Design : Mark Osborne
Agency : Ogilvy London
Year : 2017
I've created Illustrated maps for Shop Small, a major annual campaign from Amex.
The campaign encourages cardholders to explore and buy from all kinds of small
and independent businesses. The final illustrations ran on 6 sheet posters, Facebook
animations and TV spots across the UK and Australia. The campaign was releaased
in London during November and December 2017.
•
Role : Illustrator & Designer
Client : American Express
Creative Team : David Tokley & Matt Gilbert
Head of Design : Mark Osborne
Agency : Ogilvy London
Year : 2017
The design is built on the American Express card's shape,
keeping the chip as a park and the card number.
keeping the chip as a park and the card number.
Based on the previous illustrated card,
4 well-know locations of London were drawn :
Chalk Farm - Camden Town
4 well-know locations of London were drawn :
Chalk Farm - Camden Town
Shoreditch - Stoke Newington
Buildings and details :
The campaign was launch in November 2016,
ads were displayed for several weeks in London
and also Australia as well as online.
ads were displayed for several weeks in London
and also Australia as well as online.
